-
Case Study: Assessing rep access within high decile physicians
Nearly every pharmaceutical sales and marketing organization shares the following belief: past script volume is a very good predictor of...
-
Case Study: Characterizing experts, expertise, and relationships within PAH
Pulmonary arterial hypertension (PAH) is a serious condition caused by a rise in blood pressure due to thickening and loss...
-
Case Study: Prescriber access by specialty and geography
Recent publications, most notably the 2015 AccessMonitor survey, suggest that prescriber access has steadily fallen since 2008 and currently sits under 50% (See figure below, Source:...