Data

We provide access to curated physician activity data sets, delivered through our secure web-based dashboards. Opinion Leader DTL enables insight into leading investigators and market influencers, while Prescriber DTL provides a comprehensive view of promotional activity and spend within a target market.  Both products are carefully designed to integrate seamlessly with industry standard CRM software and master customer data.

Interactions

Physicians

Practices

Products

Data Products

Opinion Leader DTL

Comprehensive view of national, regional, and community opinion leaders within a target market

Identify and characterize leading clinical investigators and market experts within a specific disease area.  Understand areas of experience/expertise and relationships with marketed products & pipeline agents.

Applications include:

  • Clinical trial site and investigator mapping
  • Opinion leader identification
  • Influence and brand relationship profiling
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Prescriber DTL

Comprehensive view of physician accessibility and promotional activity within a target market

Identify the universe of accessible physicians within a specific market.  Characterize ongoing promotional efforts among high-value prescribers and benchmark competitor activity over time.

Applications include:

  • Launch benchmarking
  • Physician accessibility and field force coverage gap assessment
  • Marketing mix and promotional spend analysis
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