Leveraging emerging transparency data, MDDetails identifies physicians and the diseases they manage. We then prioritize key individuals within a target market and characterize how they engage with approved brands and pipeline agents. With MDDetails, drug and device makers are able to optimize new product launches and product promotion activities.
We provide curated physician engagement and activity data through our MDDetails platforms. We offer two different data products:
Opinion Leader DTL
Comprehensive view of expert activity within a specific disease area (e.g., research, consulting, and speaking)
Comprehensive view of promotional activity within a specific market (e.g., physician detailing and education)
Powered by Prescriber DTL, we publish annual promotional audits for over 500 marketed brands. These reports provide a detailed perspective on U.S. promotional activity for a specific product as well as benchmarking against its relevant peer set. Our audits are sought out by sales and marketing teams for their accuracy, in-depth analysis and insights.
In situations where business needs go beyond reports and data, MDDetails offers consulting services tailored to specific issues and questions.
Our staff is comprised of seasoned experts with deep clinical and commercial experience able to work with you to deliver actionable insights. We typically work directly with medical affairs and sales & marketing organizations, but are comfortable engaging with other functional areas as well (e.g., clinical, competitive intelligence, and operations).
- Clinical trial site and lead investigator landscaping
- Market influencer and brand relationship profiling
- Product launch requirements and case studies
- Prescriber access and sales force coverage gap assessment
- Promotional spend benchmarking and fair market value analysis
- Commercial strategy and effectiveness optimization