Identifying and Characterizing Opinion Leaders with Transparency Data:
A Case Study in Multiple Sclerosis

Published January 2017   •  6 Pages
By augmenting traditional expert mapping approaches with emerging transparency data, drug and device makers can gain a more comprehensive understanding of the universe of investigators and influencers in a target market:

  • Comprehensive lists of market-specific national and regional opinion leaders
  • Deep understanding of KOL areas of expertise and underlying brand relationships
  • Perspective on KOL willingess and ability to engage with industry

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