Lumigan 2021 U.S. PROMOTIONAL AUDIT REPORT

Published July 2022 • 19 Pages

The 5 Key Questions Addressed by this Report:

• How many physicians were reached by Lumigan through reportable promotional activity in 2021 and how does this compare to its peer set in the Glaucoma, Hypotrichosis, and Ocular Hypertension markets?
• What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
• How does Allergan’s depth of coverage vary within key specialties (e.g., Ophthalmology and Optometry) and how does this compare to its peers and the overall set of rep-accessible physicians?
• How often are physicians receiving paid meals for Lumigan throughout the year (e.g., monthly, quarterly, annually)?
• Who were the most frequent meal recipients and top paid speakers for Lumigan in 2021?

Data Sources and Methodology:

• MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available – covering payments to more than 1,000,000 U.S. healthcare professionals.
• Over 11,630 paid interactions across 4,850 physicians made on behalf of Lumigan were carefully examined to support our analysis. In addition, interaction data from 8 peer products (e.g. Alphagan P, Combigan, Durysta, Rhopressa, Rocklatan, Vyzulta, Xelpros, and Zioptan ) was leveraged to provide benchmarking and market insights.