Breo Ellipta 2014 U.S. PROMOTIONAL AUDIT REPORT

Published July 2015 • 22 Pages

The 5 Key Questions Addressed by this Report:

• How many physicians were reached by Breo Ellipta through personal promotion in 2014 and how does this compare to its peer set in the Asthma and Chronic Obstructive Pulmonary Disease markets?
• What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
• How does GSK’s depth of coverage vary within key specialties (e.g., Family Medicine, Internal Medicine, and Pulmonology) and how does this compare to its peers and the overall set of rep-accessible physicians?
• How often are physicians receiving paid meals for Breo Ellipta throughout the year (e.g., monthly, quarterly, annually)?
• Who were the most detailed prescribers and top paid speakers/consultants for Breo Ellipta in 2014?

Data Sources and Methodology:

• MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, 30 months of longitudinal data is available – covering payments to more than 800,000 U.S. healthcare professionals.
• Over 119,700 paid interactions across 41,800 physicians made on behalf of Breo Ellipta were carefully examined to support our analysis. In addition, interaction data from 10 peer products (e.g. Advair Diskus, Anoro Ellipta, Brovana, Combivent Respimat, Daliresp, Perforomist, Spiriva Respimat, Striverdi Respimat, Symbicort, and Tudorza) was leveraged to provide benchmarking and market insights.