Zyvox 2015 U.S. PROMOTIONAL AUDIT REPORT

Published July 2016 • 32 Pages

The 5 Key Questions Addressed by this Report:

• How many physicians were reached by Zyvox through personal promotion in 2015 and how does this compare to its peer set in the Community-Acquired Pneumonia, Methicillin-Resistant Staphylococcus Aureus Infection, Nosocomial Pneumonia, Severe Infection, Skin and Soft Tissue Infection, and Vancomycin-Resistant Enterococcal Infection markets?
• What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
• How does Pfizer’s depth of coverage vary within key specialties (e.g., Internal Medicine, Pulmonology, Family Medicine, Critical Care Medicine, Infectious Disease, Emergency Medicine, and General Surgery) and how does this compare to its peers and the overall set of rep-accessible physicians?
• How often are physicians receiving paid meals for Zyvox throughout the year (e.g., monthly, quarterly, annually)?
• Who were the most detailed prescribers and top paid speakers/consultants for Zyvox in 2015?

Data Sources and Methodology:

• MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, 30 months of longitudinal data is available – covering payments to more than 800,000 U.S. healthcare professionals.
• Over 7,800 paid interactions across 5,000 physicians made on behalf of Zyvox were carefully examined to support our analysis. In addition, interaction data from 10 peer products (e.g. Avycaz, Cubicin, Dalvance, Invanz, Minocin, Orbactiv, Sivextro, Teflaro, Vibativ, and Zerbaxa) was leveraged to provide benchmarking and market insights.