Zemaira 2020 report
Zemaira 2020 U.S. PROMOTIONAL AUDIT REPORT
Published July 2021 • 24 Pages
The 5 Key Questions Addressed by this Report:
- How many physicians were reached by Zemaira through reportable promotional activity in 2020 and how does this compare to its peer set in the Alpha 1-Antitrypsin Deficiency market?
- What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
- How does CSL Behring’s depth of coverage vary within key specialties (e.g., Pulmonology, Allergy/Immunology, Internal Medicine, and Critical Care Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians?
- How often are physicians receiving paid meals for Zemaira throughout the year (e.g., monthly, quarterly, annually)?
- Who were the most frequent meal recipients and top paid speakers for Zemaira in 2020?
Data Sources and Methodology:
- MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available – covering payments to more than 1,000,000 U.S. healthcare professionals.
- Over 400 paid interactions across 300 physicians made on behalf of Zemaira were carefully examined to support our analysis. In addition, interaction data from 2 peer products (e.g. Glassia and Prolastin-C ) was leveraged to provide benchmarking and market insights.