Tradjenta 2014 report
Tradjenta 2014 U.S. PROMOTIONAL AUDIT REPORT
Published July 2015 • 22 Pages
The 5 Key Questions Addressed by this Report:
- How many physicians were reached by Tradjenta through personal promotion in 2014 and how does this compare to its peer set in the Type 2 Diabetes – DPP4 market?
- What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
- How does Boehringer Ingelheim and Eli Lilly’s depth of coverage vary within key specialties (e.g., Family Medicine, Internal Medicine, and Endocrinology) and how does this compare to its peers and the overall set of rep-accessible physicians?
- How often are physicians receiving paid meals for Tradjenta throughout the year (e.g., monthly, quarterly, annually)?
- Who were the most detailed prescribers and top paid speakers/consultants for Tradjenta in 2014?
Data Sources and Methodology:
- MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, 30 months of longitudinal data is available – covering payments to more than 800,000 U.S. healthcare professionals.
- Over 150,300 paid interactions across 40,900 physicians made on behalf of Tradjenta were carefully examined to support our analysis. In addition, interaction data from 3 peer products (e.g. Januvia, Nesina, and Onglyza) was leveraged to provide benchmarking and market insights.