Stelara 2019 report
Stelara 2019 U.S. PROMOTIONAL AUDIT REPORT
Published July 2020 • 25 Pages
The 5 Key Questions Addressed by this Report:
- How many physicians were reached by Stelara through reportable promotional activity in 2019 and how does this compare to its peer set in the Crohn’s Disease, Psoriasis, and Psoriatic Arthritis markets?
- What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
- How does J&J’s depth of coverage vary within key specialties (e.g., Gastroenterology, Dermatology, Rheumatology, and Internal Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians?
- How often are physicians receiving paid meals for Stelara throughout the year (e.g., monthly, quarterly, annually)?
- Who were the most frequent meal recipients and top paid speakers for Stelara in 2019?
Data Sources and Methodology:
- MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available – covering payments to more than 1,000,000 U.S. healthcare professionals.
- Over 53,100 paid interactions across 10,400 physicians made on behalf of Stelara were carefully examined to support our analysis. In addition, interaction data from 27 peer products (e.g. Bryhali, Cimzia, Cosentyx, Duobrii, Enbrel, Enstilar, Entyvio, Humira, Ilumya, Impoyz, Inflectra, Olux, Orencia, Otezla, Otrexup, Rasuvo, Rayos, Remicade, Renflexis, Sernivo, Siliq, Simponi, Skyrizi, Taltz, Tremfya, Ultravate, and Xeljanz ) was leveraged to provide benchmarking and market insights.