Nuedexta 2014 report

REQUEST A FREE SAMPLE

FIND ANOTHER REPORT

Nuedexta 2014 U.S. PROMOTIONAL AUDIT REPORT

Published July 2015 • 25 Pages

The 5 Key Questions Addressed by this Report:

  • How many physicians were reached by Nuedexta through personal promotion in 2014 to drive use within the Emotional Lability market?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
  • How does Avanir’s depth of coverage vary within key specialties (e.g., Neurology, Internal Medicine, Psychiatry, Family Medicine, and Physical Medicine and Rehabilitation) and how does this compare to the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Nuedexta throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most detailed prescribers and top paid speakers/consultants for Nuedexta in 2014?

Data Sources and Methodology:

  • MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, 30 months of longitudinal data is available – covering payments to more than 800,000 U.S. healthcare professionals.
  • Over 21,200 paid interactions across 6,700 physicians made on behalf of Nuedexta were carefully examined to support our analysis.