Northera 2020 U.S. PROMOTIONAL AUDIT REPORT

Published July 2021 • 26 Pages

The 5 Key Questions Addressed by this Report:

• How many physicians were reached by Northera through reportable promotional activity in 2020 and how does this compare to its peer set in the Orthostatic Hypotension and Parkinson’s Disease markets?
• What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
• How does Lundbeck’s depth of coverage vary within key specialties (e.g., Neurology, Cardiology, Interventional Cardiology, Internal Medicine, and Cardiac Electrophysiology) and how does this compare to its peers and the overall set of rep-accessible physicians?
• How often are physicians receiving paid meals for Northera throughout the year (e.g., monthly, quarterly, annually)?
• Who were the most frequent meal recipients and top paid speakers for Northera in 2020?

Data Sources and Methodology:

• MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available – covering payments to more than 1,000,000 U.S. healthcare professionals.
• Over 4,000 paid interactions across 2,200 physicians made on behalf of Northera were carefully examined to support our analysis. In addition, interaction data from 12 peer products (e.g. Apokyn, Duopa, Gocovri, Inbrija, Kynmobi, Neupro, Nourianz, Nuplazid, Ongentys, Osmolex ER, Rytary, and Xadago ) was leveraged to provide benchmarking and market insights.