Mirena 2019 U.S. PROMOTIONAL AUDIT REPORT

Published July 2020 • 19 Pages

The 5 Key Questions Addressed by this Report:

• How many physicians were reached by Mirena through reportable promotional activity in 2019 and how does this compare to its peer set in the Contraception market?
• What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
• How does Bayer’s depth of coverage vary within key specialties (e.g., Obstetrics/Gynecology and Family Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians?
• How often are physicians receiving paid meals for Mirena throughout the year (e.g., monthly, quarterly, annually)?
• Who were the most frequent meal recipients and top paid speakers for Mirena in 2019?

Data Sources and Methodology:

• MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available – covering payments to more than 1,000,000 U.S. healthcare professionals.
• Over 11,700 paid interactions across 6,900 physicians made on behalf of Mirena were carefully examined to support our analysis. In addition, interaction data from 12 peer products (e.g. Annovera, Balcoltra, Femring, Kyleena, Liletta, Lo Loestrin Fe, Nexplanon, Nuvaring, Skyla, Slynd, Taytulla, and Xulane ) was leveraged to provide benchmarking and market insights.