Lucentis 2016 U.S. PROMOTIONAL AUDIT REPORT

Published July 2017 • 17 Pages

The 5 Key Questions Addressed by this Report:

• How many physicians were reached by Lucentis through personal promotion in 2016 and how does this compare to its peer set in the Macular Degeneration, Macular Edema, and Retinal Disorders markets?
• What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
• How does Genentech’s depth of coverage vary within key specialties (e.g., Ophthalmology) and how does this compare to its peers and the overall set of rep-accessible physicians?
• How often are physicians receiving paid meals for Lucentis throughout the year (e.g., monthly, quarterly, annually)?
• Who were the most detailed prescribers and top paid speakers for Lucentis in 2016?

Data Sources and Methodology:

• MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, 42 months of longitudinal data is available – covering payments to more than 900,000 U.S. healthcare professionals.
• Over 4,600 paid interactions across 1,400 physicians made on behalf of Lucentis were carefully examined to support our analysis. In addition, interaction data from 2 peer products (e.g. Eylea and Ozurdex ) was leveraged to provide benchmarking and market insights.