Humira 2019 report
Humira 2019 U.S. PROMOTIONAL AUDIT REPORT
Published July 2020 • 32 Pages
The 5 Key Questions Addressed by this Report:
- How many physicians were reached by Humira through reportable promotional activity in 2019 and how does this compare to its peer set in the Ankylosing Spondylitis, Crohn’s Disease, Psoriasis, Psoriatic Arthritis, Rheumatoid Arthritis, and Ulcerative Colitis markets?
- What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
- How does AbbVie’s depth of coverage vary within key specialties (e.g., Gastroenterology, Dermatology, Rheumatology, Internal Medicine, Family Medicine, Pediatric Medicine, and Obstetrics/Gynecology) and how does this compare to its peers and the overall set of rep-accessible physicians?
- How often are physicians receiving paid meals for Humira throughout the year (e.g., monthly, quarterly, annually)?
- Who were the most frequent meal recipients and top paid speakers for Humira in 2019?
Data Sources and Methodology:
- MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available – covering payments to more than 1,000,000 U.S. healthcare professionals.
- Over 111,600 paid interactions across 19,700 physicians made on behalf of Humira were carefully examined to support our analysis. In addition, interaction data from 35 peer products (e.g. Actemra, Apriso, Bryhali, Cimzia, Cosentyx, Duobrii, Enbrel, Enstilar, Entyvio, Ilaris, Ilumya, Impoyz, Inflectra, Kevzara, Kineret, Olumiant, Olux, Orencia, Otezla, Otrexup, Rasuvo, Rayos, Remicade, Renflexis, Rinvoq, Rituxan, Sernivo, Siliq, Simponi, Skyrizi, Stelara, Taltz, Tremfya, Ultravate, and Xeljanz ) was leveraged to provide benchmarking and market insights.