Herceptin 2017 U.S. PROMOTIONAL AUDIT REPORT

Published July 2018 • 24 Pages

The 5 Key Questions Addressed by this Report:

• How many physicians were reached by Herceptin through reportable promotional activity in 2017 and how does this compare to its peer set in the Breast Cancer and Gastric Cancer markets?
• What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
• How does Genentech’s depth of coverage vary within key specialties (e.g., Hematology/Oncology, General Surgery, Pathology, and Medical Oncology) and how does this compare to its peers and the overall set of rep-accessible physicians?
• How often are physicians receiving paid meals for Herceptin throughout the year (e.g., monthly, quarterly, annually)?
• Who were the most frequent meal recipients and top paid speakers for Herceptin in 2017?

Data Sources and Methodology:

• MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. More than four years of longitudinal data is available – covering payments to more than 975,000 U.S. healthcare professionals.
• Over 3,000 paid interactions across 1,800 physicians made on behalf of Herceptin were carefully examined to support our analysis. In addition, interaction data from 14 peer products (e.g. Abraxane, Afinitor, Avastin, Cyramza, Fareston, Faslodex, Halaven, Ibrance, Ixempra, Kadcyla, Keytruda, Kisqali, Perjeta, and Verzenio ) was leveraged to provide benchmarking and market insights.