Gattex 2016 report
Gattex 2016 U.S. PROMOTIONAL AUDIT REPORT
Published July 2017 • 24 Pages
The 5 Key Questions Addressed by this Report:
- How many physicians were reached by Gattex through personal promotion in 2016 to drive use within the Short Bowel Syndrome?
- What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
- How does Shire’s depth of coverage vary within key specialties (e.g., Gastroenterology, General Surgery, Internal Medicine, Colorectal Surgery, and Family Medicine) and how does this compare to the overall set of rep-accessible physicians?
- How often are physicians receiving paid meals for Gattex throughout the year (e.g., monthly, quarterly, annually)?
- Who were the most detailed prescribers and top paid speakers for Gattex in 2016?
Data Sources and Methodology:
- MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, 42 months of longitudinal data is available – covering payments to more than 900,000 U.S. healthcare professionals.
- Over 2,900 paid interactions across 2,100 physicians made on behalf of Gattex were carefully examined to support our analysis.