Eucrisa 2018 report

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Eucrisa 2018 U.S. PROMOTIONAL AUDIT REPORT

Published July 2019 • 26 Pages

The 5 Key Questions Addressed by this Report:

  • How many physicians were reached by Eucrisa through reportable promotional activity in 2018 and how does this compare to its peer set in the Atopic Dermatitis market?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
  • How does Pfizer’s depth of coverage vary within key specialties (e.g., Family Medicine, Internal Medicine, Pediatric Medicine, Dermatology, and Allergy/Immunology) and how does this compare to its peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Eucrisa throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most frequent meal recipients and top paid speakers for Eucrisa in 2018?

Data Sources and Methodology:

  • MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available – covering payments to more than 1,000,000 U.S. healthcare professionals.
  • Over 146,300 paid interactions across 36,800 physicians made on behalf of Eucrisa were carefully examined to support our analysis. In addition, interaction data from 7 peer products (e.g. Alcortin A, Ceracade, Desonate, Dupixent, Elidel, Trianex, and Verdeso ) was leveraged to provide benchmarking and market insights.