Erivedge 2014 U.S. PROMOTIONAL AUDIT REPORT

Published July 2015 • 20 Pages

The 5 Key Questions Addressed by this Report:

• How many physicians were reached by Erivedge through personal promotion in 2014 to drive use within the Basal Cell Carcinoma market?
• What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
• How does Genentech’s depth of coverage vary within key specialties (e.g., Dermatology, Hematology/Oncology, and Medical Oncology) and how does this compare to the overall set of rep-accessible physicians?
• How often are physicians receiving paid meals for Erivedge throughout the year (e.g., monthly, quarterly, annually)?
• Who were the most detailed prescribers and top paid speakers/consultants for Erivedge in 2014?

Data Sources and Methodology:

• MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, 30 months of longitudinal data is available – covering payments to more than 800,000 U.S. healthcare professionals.
• Over 6,900 paid interactions across 3,700 physicians made on behalf of Erivedge were carefully examined to support our analysis.