Embeda 2019 U.S. PROMOTIONAL AUDIT REPORT

Published July 2020 • 30 Pages

The 5 Key Questions Addressed by this Report:

• How many physicians were reached by Embeda through reportable promotional activity in 2019 and how does this compare to its peer set in the Pain – Opioids market?
• What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
• How does Pfizer’s depth of coverage vary within key specialties (e.g., Anesthesiology, Family Medicine, Physical Medicine and Rehabilitation, Pain Medicine, Internal Medicine, Neurology, and Rheumatology) and how does this compare to its peers and the overall set of rep-accessible physicians?
• How often are physicians receiving paid meals for Embeda throughout the year (e.g., monthly, quarterly, annually)?
• Who were the most frequent meal recipients and top paid speakers for Embeda in 2019?

Data Sources and Methodology:

• MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available – covering payments to more than 1,000,000 U.S. healthcare professionals.
• Over 11,300 paid interactions across 4,300 physicians made on behalf of Embeda were carefully examined to support our analysis. In addition, interaction data from 5 peer products (e.g. Belbuca, Dsuvia, Morphabond ER, Nucynta, and Xtampza ER ) was leveraged to provide benchmarking and market insights.