Belsomra 2016 U.S. PROMOTIONAL AUDIT REPORT

Published July 2017 • 21 Pages

The 5 Key Questions Addressed by this Report:

• How many physicians were reached by Belsomra through personal promotion in 2016 and how does this compare to its peer set in the Insomnia markets?
• What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
• How does Merck’s depth of coverage vary within key specialties (e.g., Family Medicine, Internal Medicine, and Psychiatry) and how does this compare to its peers and the overall set of rep-accessible physicians?
• How often are physicians receiving paid meals for Belsomra throughout the year (e.g., monthly, quarterly, annually)?
• Who were the most detailed prescribers and top paid speakers for Belsomra in 2016?

Data Sources and Methodology:

• MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, 42 months of longitudinal data is available – covering payments to more than 900,000 U.S. healthcare professionals.
• Over 125,500 paid interactions across 34,600 physicians made on behalf of Belsomra were carefully examined to support our analysis. In addition, interaction data from 2 peer products (e.g. Hetlioz and Silenor ) was leveraged to provide benchmarking and market insights.