Brilinta 2017 U.S. PROMOTIONAL AUDIT REPORT

Published July 2018 • 24 Pages

The 5 Key Questions Addressed by this Report:

• How many physicians were reached by Brilinta through reportable promotional activity in 2017 and how does this compare to its peer set in the Stroke Prevention market?
• What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
• How does AstraZeneca’s depth of coverage vary within key specialties (e.g., Cardiology, Internal Medicine, Interventional Cardiology, and Family Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians?
• How often are physicians receiving paid meals for Brilinta throughout the year (e.g., monthly, quarterly, annually)?
• Who were the most frequent meal recipients and top paid speakers for Brilinta in 2017?

Data Sources and Methodology:

• MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. More than four years of longitudinal data is available – covering payments to more than 975,000 U.S. healthcare professionals.
• Over 44,700 paid interactions across 15,000 physicians made on behalf of Brilinta were carefully examined to support our analysis. In addition, interaction data from 7 peer products (e.g. Effient, Eliquis, Pradaxa, Savaysa, Xarelto, Yosprala, and Zontivity ) was leveraged to provide benchmarking and market insights.