Neuac 2017 U.S. PROMOTIONAL AUDIT REPORT

Published July 2018 • 19 Pages

The 5 Key Questions Addressed by this Report:

• How many physicians were reached by Neuac through reportable promotional activity in 2017 and how does this compare to its peer set in the Acne market?
• What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
• How does Medimetriks’s depth of coverage vary within key specialties (e.g., Dermatology and Podiatry) and how does this compare to its peers and the overall set of rep-accessible physicians?
• How often are physicians receiving paid meals for Neuac throughout the year (e.g., monthly, quarterly, annually)?
• Who were the most frequent meal recipients and top paid speakers for Neuac in 2017?

Data Sources and Methodology:

• MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. More than four years of longitudinal data is available – covering payments to more than 975,000 U.S. healthcare professionals.
• Over 200 paid interactions across 100 physicians made on behalf of Neuac were carefully examined to support our analysis. In addition, interaction data from 13 peer products (e.g. Acticlate, Aczone, Avar, Clindacin, Clindagel, Doryx, Epiduo, Morgidox, Onexton, Retin, Solodyn, Targadox, and Veltin ) was leveraged to provide benchmarking and market insights.