Identifying and Characterizing Opinion Leaders with Transparency Data:
A Case Study in Multiple Sclerosis
Published January 2017 • 6 Pages
By augmenting traditional expert mapping approaches with emerging transparency data, drug and device makers can gain a more comprehensive understanding of the universe of investigators and influencers in a target market:
- Comprehensive lists of market-specific national and regional opinion leaders
- Deep understanding of KOL areas of expertise and underlying brand relationships
- Perspective on KOL willingess and ability to engage with industry
