Leveraging emerging transparency data, MDDetails links physicians to the specific diseases they manage. We then prioritize key individuals within a target market and characterize how they interact with approved brands and pipeline agents.
Prior to approval, mapping market influencers and defining commercial requirements guides launch activities. Post-launch, identifying accessible, high-value prescribers enhances the impact of field force activity and product promotion.
What our clients are saying
- “Our field sales team had struggled to deliver against personal promotion targets for a newly launched drug. MDDetails was able to provide accurate, market-specific information around prescriber accessibility at the physician-level which enabled us to gain share of voice within our target accounts."VP, Marketing
- "Our team engaged MDDetails to help identify and characterize the universe of key opinion leaders within our market. We had a prior understanding of national-level experts based on bibliometric research, but MDDetails was able to augment our roster with a number of regional and up-and-coming influencers."Senior Manager, Medical Affairs
- "MDDetails Prescriber DTL has dramatically increased our insight into product promotion within our market. We leverage the dashboards to efficiently identify accessible, high-value prescribers who have been under-engaged by our field team and the technology allows for seamless integration with our existing CRM software."Director, U.S. Commercial Operations