Consulting Services

In situations where business needs go beyond reports and data, MDDetails offers consulting services tailored to your specific issues and questions.  Our staff is comprised of seasoned experts with deep clinical and commercial experience able to work with you to develop and deliver actionable insights.  We typically work directly with medical affairs and sales & marketing organizations, but are comfortable engaging with other functional areas as well (e.g., clinical, competitive intelligence, and operations).

Clinical Trial Planning, KOL Mapping, and Market Development
Medical Affairs

Situation:

A biotech in the chronic leukemia market sought to identify potential collaborators who could support indication expansion.

Solution:

MDDetails was engaged to map ongoing clinical research activity for ~500 hem/oncs to identify a “long list” of trialists with expertise in the specific indications of interest. This “long list” (~200) was further stratified by location and institution affiliation to deliver a “short list” of 45 high value principal investigators.

Situation:

An established player in MS sought to identify thought partners who could help support a move into an adjacent indication.

Solution:

MDDetails was engaged to map the client’s current KOL footprint in MS and then identify a subset currently engaged by leaders in the Alzheimer’s market (e.g., Novartis, Allergan). This “overlap” provided a foundation of experts to support market development in Alzheimer’s and was augmented by a broader list of individuals not yet engaged by the client.

Launch Benchmarking, Sales Force Design, and Product Promotion
Sales and Marketing

Situation:

An emerging player in the oncology space sought to benchmark sales force coverage requirements and launch tactics.

Solution:

MDDetails was engaged to benchmark sales rep coverage for ~35 “analogue” oncology assets,  allowing insight into breath of rep activity and targeted specialty mix. Further in-depth analysis was performed to identify key physicians who could support launch activity (e.g., speaker events) at both the national and regional level.

Situation:

An established player in the COPD market sought to improve its reach and share of voice among “top decile” physicians.

Solution:

MDDetails was engaged to enhance the client’s physician deciling approach by layering competitor engagement activity on a physician-level basis.  MDDetails helped to identify top decile physicians (i.e., 9 & 10) who were truly inaccessible (e.g., no-see) and those which were interacting with competitors but were unable to be reached by the client’s own reps.